Sublimation101 Rebrands as DyeCraft Direct, Expanding Products, Services, and Education

DyeCraft Direct—formerly known as Sublimation101—has officially announced a company rebrand, marking a new chapter focused on expanded product offerings, advanced decoration services, and enhanced educational resources for the personalization industry.

While the company name has changed, DyeCraft Direct confirms that its commitment to quality, service, and customer support remains the same, backed by the same experienced team that has supported the sublimation and personalization market for more than 30 years.

“As we transition to DyeCraft Direct, we’re excited to introduce a variety of new products designed to enhance your sublimation experience,” said Martha Ray, President of DyeCraft Direct. “Whether you’re a seasoned professional or just getting started, our expanded selection ensures customers have the tools and resources they need to succeed.”

Expanded Products and Decoration Services

Along with the rebrand, DyeCraft Direct is rolling out new products, equipment, and fulfillment services to better serve decorators, print shops, and wholesale buyers.

The company is broadening its capabilities beyond traditional sublimation offerings.

“In addition to high-quality sublimation blank transfers, we’re now offering direct-to-film (DTF) transfers for customers who may not have access to DTF systems,” Kaminsky said. “We’re also expanding our fulfillment services for large-scale sublimation sourcing, allowing us to support higher-volume customization needs.”

DyeCraft Direct also confirmed the introduction of embroidery-finished products and an entirely new line of sublimation blanks, further strengthening its position as a full-service supplier for the personalization industry.

“With more than 25 years of experience in personalization, this expansion is a natural step forward,” Ray added. “Our goal is to provide customers with more options, better scalability, and reliable fulfillment solutions for every stage of their business.”

Focus on Education and Training

Education continues to be a core pillar of the company’s mission. Christopher Ray, who has stepped into the role of Executive Director, announced plans to significantly expand DyeCraft Direct’s educational offerings.

“We’re investing heavily in education, including live Zoom classes and the launch of DyeCraft Direct University,” said Christopher Ray. “This program will allow end finishers to take structured courses featuring Sawgrass Technologies systems, with DyeCraft Direct proudly continuing our long-standing partnership with Sawgrass.”

The expanded education initiative aims to support beginners and experienced decorators alike, providing training on sublimation best practices, equipment, and production workflows.

Looking Ahead

With its rebrand to DyeCraft Direct, the company is positioning itself as a comprehensive resource for sublimation blanks, decoration services, fulfillment, and education. Customers can expect continued innovation, expanded